Will the Meatless Impossible Burger Take Over the World?

Whether you’re a steak-loving Paleo eater or a devout vegan, you may be eating many more meatless burgers in the near future.

According to Grub Street, Impossible Foods—which makes the famous “bleeding” Impossible Burger—just secured another $114 million to fund expansions.

The new money brings the company’s total investment to date to $396 million. It will be used to scale up production and get the no-cow-needed burger into more restaurants. Impossible Foods is already producing seven million burgers a month, and the burger is available in over 1,000 restaurants.

RELATED: 19 Hearty Vegan Dinners That Are Filling and Delicious

The Possibilities of the Impossible Burger

Meatless burgers generally have a much smaller carbon footprint than meaty ones. So companies like Impossible Foods are pitching the product as a way to shift American eating habits in a more sustainable direction.

Kale may not have mass appeal, the thinking goes, but burgers do. (Some research shows if meat were produced in specific, sustainable ways, that calculation could shift. But that would mean a complete overhaul of the industry.)

As to whether or not these faux burgers are good for your health? Well, they’re not exactly a whole food.

“Textured wheat protein” is the primary ingredient, and there have been some concerns about the “secret ingredient” (soy leghemoglobin) that makes the Impossible Burger “bleed.”  Sounds like we’re going to have to dig a little deeper and weigh in on this soon, before they’re on every bun in the country…

 

(Featured Photo: Instagram/@Impossible_Foods)

About Nutritious Life Editors

The Nutritious Life Editors are a team of healthy lifestyle enthusiasts who not only subscribe to — and live! — the 8 Pillars of a Nutritious Life, but also have access to some of the savviest thought leaders in the health and wellness space — including our founder and resident dietitian, Keri Glassman. From the hottest trends in wellness to the latest medical science, we stay on top of it all in order to deliver the info YOU need to live your most nutritious life.

WANT A SNEAK PEEK INSIDE THE PROGRAM?

Get FREE access to some of the core training materials that make up our signature program
– Become a Nutrition Coach.

Don’t Miss Out on Living a Nutritious Life

Sign Up for our newsletter!

Nutritious Life Newsletter - articles sidebar

WANT TO KNOW THE RIGHT MAGNESIUM SUPPLEMENT FOR YOU?

Magnesium Breakthrough contains all 7 forms of magnesium designed to help calm your mind and help you fall asleep, stay asleep, and wake up refreshed.

For an exclusive offer, go to bioptimizers.com/nlkeri and use promo code NLKERI for 10% off any order.

Interested in joining our wellness community and becoming a Nutritious Life Master Certified Nutrition and Wellness Coach?

Enter your info, get free access now to a sample class!

Inside Articles page - take a free class form

"*" indicates required fields

I agree*
I would like to receive text messages, and agree to the Terms of Service & Privacy Policy. Reply STOP to cancel, HELP for help. Msg & data rates may apply. Msg frequency varies.