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Will the Meatless Impossible Burger Take Over the World?

Whether you’re a steak-loving Paleo eater or a devout vegan, you may be eating many more meatless burgers in the near future.

According to Grub Street, Impossible Foods—which makes the famous “bleeding” Impossible Burger—just secured another $114 million to fund expansions.

The new money brings the company’s total investment to date to $396 million. It will be used to scale up production and get the no-cow-needed burger into more restaurants. Impossible Foods is already producing seven million burgers a month, and the burger is available in over 1,000 restaurants.

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The Possibilities of the Impossible Burger

Meatless burgers generally have a much smaller carbon footprint than meaty ones. So companies like Impossible Foods are pitching the product as a way to shift American eating habits in a more sustainable direction.

Kale may not have mass appeal, the thinking goes, but burgers do. (Some research shows if meat were produced in specific, sustainable ways, that calculation could shift. But that would mean a complete overhaul of the industry.)

As to whether or not these faux burgers are good for your health? Well, they’re not exactly a whole food.

“Textured wheat protein” is the primary ingredient, and there have been some concerns about the “secret ingredient” (soy leghemoglobin) that makes the Impossible Burger “bleed.”  Sounds like we’re going to have to dig a little deeper and weigh in on this soon, before they’re on every bun in the country…

 

(Featured Photo: Instagram/@Impossible_Foods)