By Emma Stessman
Cowie saw that women’s magazines tend to speak only to young women or offer outdated ideas about aging, so she created the site to speak to women over 45 about real wellness. “Women over 40, 50, 60 plus, are so different today—we are healthier, sexier, and aging unlike any generation before us,” Cowie says. “We understand this woman and want her to be seen, heard, and celebrated as she should be.”
To do that, the digital publication covers topics that older women care about—like beauty and fitness—from a perspective that embraces aging, like talking openly about menopause symptoms and styling natural gray hair.
And super fit, energetic Cowie is the the perfect face of the brand: Her approach to living well at any age focuses on practices (that sound a lot like our eight pillars!) “Sleep, water, fiber, exercise, excellent nutrition, acupuncture, and mindfulness,” she says.
Find out more about how she incorporates that philosophy into her day-to-day life, below.
How Does Sue Cowie Live a Nutritious Life?
Your go-to workday lunch? Egg or tuna salad on Nut-Thins crackers.
Your go-to workday dinner? Salad with lentils and wild salmon.
What’s the one food you always have in your fridge? Hummus.
What do you eat before and after a workout? I work out at 6:30 a.m., so I don’t eat anything before my workouts, but afterward have a plant-based protein shake.
Your favorite food indulgence? Dark chocolate.
Other than water, what do you sip regularly? Water with apple cider vinegar.
How often do you exercise, and what’s your workout of choice? 6 days a week: High-intensity interval training (HIIT), weights, running, and rowing.
Which workout would you NEVER do? Long distance cycling.
What’s your go-to tool for managing stress? Being mindful of my breathing, being present.
Do you have a favorite health gadget? It’s fun to see how many steps I take in a day using the Health app on my phone. It keeps me aware of my movement.
How do you express and spread love? Kindness and compassion. It’s a work in progress always, but I try to be aware.
What does it mean to you to “live consciously”? By being mindful of all living creatures and the earth and not taking anything for granted.
What’s your weirdest healthy habit? I am really picky about food in restaurants––if I think too hard about where it might have come from (not organic, processed, mass-produced), I won’t eat it.
Meditation or massage? Massage.
A hot shower or a soothing bath? Bath.
Almond butter or peanut butter? Almond butter.
Coffee or tea? Coffee.
A long run outside or a dark spin class? Long run.