How to Share Your Business with the World: A Step-by-Step Guide

Whether you’re just starting out or looking to expand your reach for your coaching business, these tips will help you get your brand out into the world.

10 Steps to Start Your Nutrition Coaching Business

Have you been dreaming about ditching your 9 to 5 job, elevating your personal training services with wellness and nutrition coaching skills, or starting a side hustle that not only brings you financial freedom, but also allows you to help others? If so, you’re in the right place. Keri Glassman, our founder of Nutritious Life and the Nutritious Life Studio has revolutionized the field of nutrition and coaching with her whole-person approach to health and wellness.  Recognizing the struggle for dietitians, nutritionists, and health and fitness professionals to find their footing in the industry, Keri has dedicated herself to sharing her expertise through her nutrition education platform: the Nutritious Life Studio. This coaching platform is specifically designed to fast-track the success of those passionate about health and wellness. The Become a Nutrition Coach program lays the groundwork for building a successful career in health and wellness, covering the basics of nutrition science and coaching skills and then teaches you how to skyrocket your career with extensive training. If you’re thinking of becoming a coach or upleveling your career in wellness, check out these 10 steps to help you begin (or elevate) your nutrition coaching business. Step 1: Get Clear on Your WHY Why do you want to start a nutrition business to begin with? What do you absolutely love learning about and talking about when it comes to nutrition? Think about what lights you up and how you could use that passion to support you inside of your business. Zero in on your WHY. Step 2: Take some time to dream!  What do you see other successful nutrition pros out there accomplishing that you’d like to accomplish yourself? There are so many business opportunities for nutrition coaches from running educational group programs, working with renowned wellness brands to developing apps, creating healthy food products or speaking at wellness events and seminars. If you can dream it, you can do it.  Alumni of the Nutritious Life certification course have developed numerous uber inspiring business models. Hollis Tuttle created an innovative app that offers curated workouts tailored to individual goals. Yasaman Vojdani, owner of the company Oat My Goodness, turned her dream into reality by launching a company that shares her passion for nutrition and cooking. Dr. Cori Cooper is a pharmacist turned nutrition coach that uses her certification from the Nutritious Life Studio to help her patients achieve their health goals. Each alumnus followed their passion for nutrition and successfully made their dreams come true and these are just a tiny snippet of examples. Step 3: Find a mentor Connect with a mentor who has years of experience, a business model you admire and someone that can provide guidance, advice and support as you navigate the early stages of your business.  Start by identifying professionals within your contacts who inspire you and  reach out to them for an informational interview or a casual coffee chat. Make sure to be specific in your reasons for wanting to connect. People are busy and they are less likely to make time for someone who is wishy-washy.  Remember, mentorship doesn’t always have to come from formal arrangements. The key is to remain open to learning and to seek advice from those who have walked the path before you. “I am so thrilled to have started this journey into nutrition. Keri is so energetic and sincere that even while studying online I felt connected to her as my teacher. Love the comprehensive 8 pillars of nutritious life. Thank you Keri and team. Looking forward to the master certification now! – – Iram Ahmedi, Nutritious Life Certified, Health and Life Coach“ Step 4: Find a community When it comes to starting a business, continued support and collaboration is paramount. There is nothing more valuable than a network of like-minded individuals who are just as passionate about nutrition and/or entrepreneurship as you are. Find a community that you can lean on for guidance, accountability, inspiration, answers to your burning questions and cheerleading when you need a pick-me-up!  The Nutritious Life Studio community has a robust network of nutrition coaches from all over the world with diverse backgrounds and areas of expertise: nurses, chefs, dietitians, doctors, acupuncturists, estheticians, fitness trainers, career-changers, social media experts, and more. Members of our group benefit from an incredibly supportive, inspiring, genuine and uplifting environment as well as our weekly “meetings of the minds” where we bounce ideas off of each other, collaborate and share resources for business growth. Step 5: Get certified Now that you have your why, it’s time to invest in your credibility. A reputable nutrition certification program will not only provide you with the necessary credentials to launch your nutrition business, but also deepen your knowledge of nutrition science and coaching techniques.  The Become a Nutrition Coach program is the most comprehensive certification for anyone looking to start and monetize their own nutrition coaching business. With over 120 lessons on everything you need to know about nutrition, coaching, and building your own business, this program will provide you with credibility and a treasure trove of resources.  When it comes to assessing a nutrition certification program, here are some steps to take:  Step 6: Register your nutrition coaching business This may not sound like the fun part, but legitimizing your business means things are getting real–and that is EXCITING!  Putting these things in order now will set you up for success when you’re ready to launch.  Step 7: Tell the world about your nutrition coaching business Craft your message and spread the word! Some steps I recommend taking for broadcasting your message, building relationships and sharing your business with your community and beyond include defining your brand and developing a strong message.  RELATED: How to Share Your Business with the World: A Step-by-Step Guide Step 8: Develop your nutrition coaching skills  Now it’s time to hone your coaching skills. Find two or three friends or family members to practice on, or lean on the Nutritious Life Studio community if you

Should You Be Working in Wellness?

Try asking yourself these questions before making your big career move.

How An Addiction to Sugar Paved the Path to Becoming a Nutrition Coach

I have always been addicted to sugar. For as long as I can remember, I would go to great lengths to satisfy my sweet cravings. I parked illegally and risked a ticket for a chocolate bar at 11 p.m. On long road trips, I had friends suddenly veer off to a rest stop because I had to have that bag of licorice. These cravings were always intense. So intense that I literally could not think or do anything else until I satisfied them. Every day, the cravings came. Always after lunch, usually around 3 p.m. Like clockwork.  Now, besides sweets, I was a healthy eater! But what good are kale, nuts, and other superfoods when you’re sabotaging it all with loads of toxic sugar?   RELATED: Sugar Cravings: 4 Reasons They Happen and How to Stop Them Putting the Brakes on the Sugar Party  During my second pregnancy, my sugar party was forced to end. I had been diagnosed with gestational diabetes. I cried buckets of tears. How would I not eat sugar for one day, let alone the remaining five months of my pregnancy? But I had no choice—It had to be done for my baby’s health. Goodbye, muffins, cookies, chocolate, and candy. Au revoir!  For months, I dreamt about what I would eat in the delivery room post-baby. (Besides chocolate chip cookies.) Somehow, I did it. I managed my sugar addiction through pregnancy. Truthfully, I looked and felt better than ever. My skin was clear, and my pregnancy weight gain was from growing my child—not eating candy.   RELATED: This is What Too Much Sugar Does to Your Body A Sugar-Free Path Forward Post-pregnancy, I began to learn more about managing my sugar addiction. I realized that sugar was the root of my fatigue, brain fog, and allergies. It was probably also the reason I was getting upper respiratory infections more frequently than a healthy young person should. After going on a sugar detox, and off and on and off and on again, I realized that the “on” began to feel so good it slowly became my way of life. It morphed into a plant-based diet, which led to a fascination with food’s power to heal the body and keep it functioning optimally. I became so passionate that I started reading as many books as I could on nutrition. Soon after, I discovered and enrolled in Nutritious Life Studio’s Become a Nutrition Coach course, after which I was hooked. The Road to Becoming a Nutrition Coach Through the Nutritious Life Studio, I obtained a strong core of nutrition science that serves as the backbone of my practice today. The course, which led to a nutrition coach certification, also gave me the opportunity to join a powerful community of like-minded individuals. People from all over the country provide each other with support and a constant flow of nutrition and wellness information. We meet weekly on a platform led by renowned dietitian Keri Glassman, who keeps our community empowered and engaged.  Keri offers expert advice on challenging topics with a positive attitude and everlasting smile. Our weekly sessions revolve around the latest nutrition and wellness trends, including client case studies, the pros and cons of trending diets, and advice on running our coaching businesses.    RELATED: Want to launch a wellness business? Get Nutritious Life Certified! The Transformative Power of ‘Eating Clean’  The Nutritious Life Studio helped me become even more passionate about healthy eating and nutrition. Until it dawned on me: instead of being addicted to sugar, I was hooked on how amazing I felt. I stopped taking all of my allergy medications, and my skin was glowing. I couldn’t help but chime in when friends would complain to me about their chronic migraines, stomach distress, or sudden acne.  “Eat clean,” I told them.  I would advise them to try an elimination diet. This advice was always met with resistance. Each believed it was impossible to change their eating habits and give up things they love and crave.  I responded, “If I—a person with no willpower and an abiding love for sugar—can do it, you can do it.”  Surprisingly, some of them listened to me and began eliminating bad habits and substituting them with healthier dietary and lifestyle choices. I have helped friends, family, and clients overcome sugar addictions, lose weight, and live healthier in general. The challenge is getting people to believe in themselves. But once they do, it’s powerful. The Rewards of Becoming a Nutrition Coach  Since helping friends and family members embark on a path of treating their ailments through food and proper nutrition, my passion for eating clean has grown. Because I already had holistic health practitioner training, my choice to start a career as a nutrition and health coach was solidified.  Today, I have a thriving coaching practice and get great satisfaction when helping someone achieve their goals. There’s nothing more rewarding than when a person tells me, “Because of you, I no longer raid the fridge at night,” or “Your guidance has been life-changing and my blood work has never been better.”  The Nutritious Life Studio community continues to inspire me, and I’m so grateful to have the opportunity to connect and learn from them regularly.  Are You Ready to Become a Nutrition Coach If you’re feeling that same pull toward nutrition and wellness—whether it’s helping others ditch sugar, feel more energized, or finally love what they see in the mirror—our Become a Nutrition Coach Program might be the next right step for you. You don’t have to figure it all out alone. Book a free call with one of our Program Advisors to explore how this certification can help you turn your passion into purpose, and your knowledge into real, lasting impact. 💚 (Image: Shutterstock)

How Following Your Passion Can Change Lives

I have known Keri Glassman for over 10 years. We met when I was working at Women’s Health.   She was an Advisory Board member and contributing editor with two regular columns. Since that time, Keri has grown her own company into one of the most respected lifestyle and wellness brands, helping individuals discover and live their most nutritious lives. She’s launched products, appeared on countless national television segments, and helped thousands of people build and grow their own wellness careers through the Nutritious Life Studio.  I sat down with her recently for an Instagram Live to talk about her journey to becoming a leading registered dietitian, how Nutritious Life came to be (including all the bumps along the way), and the upcoming launch of the next Become a Nutrition Coach (BNC) class for those who may want a career in nutrition, too.  Read on to get inspired by her epic career path, and how you can take your wellness career to the next level.  Keri, how did you get started in wellness, and I want you to dig deep for me. Were you always healthy? Tell me the truth! How do I even answer this because the answer to that is, no!  I was not always healthy; but, I was always interested in wellness. I was the person that loved candy and sweets probably more than anyone you know. But, at the same time, I also loved healthy foods. I was always super interested in how food fueled the body. I was a gymnast when I was younger, and a swimmer. In high school and college, I played soccer and lacrosse. I knew I needed to fuel my body, and I knew I felt good eating healthy foods. But, that didn’t mean my relationship with food was always good. Did you go to school for nutrition? No, not initially. I went to Tufts University undergrad. Tufts has an incredible nutrition program; but, I was a political science major with a concentration in philosophy which seems so funny to me now. There was a time I could speak Nietzsche, Locke, etc. I had a great interest in nutrition, but I didn’t major in it because I was actually scared of science! I thought, “This is going to be too hard. I’m not a science girl. I’m a philosophy and English person.” My fear of the sciences was so ironic because when I went back to school for it, I crushed those classes and loved them. I’m obsessed with science now. How did Nutritious Life start? I always say that the origins of Nutritious Life actually started in college. I gained a lot of weight, but I was playing sports and remember thinking, “OK, when I eat healthy, not only do I perform better on the athletic field, I sleep better. When I sleep better, I am just happier. When I’m happier, I’m more motivated to eat well.” I always say that was the origin of the 8 pillars of Nutritious Life (Of course, I didn’t call it that at the time). So fast forward … I was working at Sports Illustrated when I graduated from college, and decided to go back to school for nutrition. I took Nutrition 101 at New York University, just to try it out. I loved it, and threw myself into it. I got my Master’s in Clinical Nutrition, and then got a job at a startup online nutrition company. After working there for a couple of years, I knew I wanted to help people in a bigger or different way by working with them one on one. I started seeing some clients as a side gig, and then I decided I was going all in and I started my own private practice.  What did you want to do differently?  At that time, much of the field was focused on diet and exercise. I knew when I started my practice, I didn’t want people to just focus on that.  I knew that did not bring success or lifelong healthy eating habits. I had studied how nutrition, exercise, sleep, stress, hydration, and self-care all affect our overall wellbeing.  I wanted to educate my clients in this manner, and didn’t want to just focus on food and fitness alone—it’s so much more than that. You have this amazing website with science-backed nutrition and lifestyle content. But, you also have an impressive certification program. There are a lot of people interested in working in the wellness space. Can you tell us a little about the Nutritious Life Studio? When I started my practice about 20 years ago, I knew nothing about being an entrepreneur. I had worked in a startup for a couple years and gained some knowledge there; but, I didn’t take a course, didn’t have a mentor or study business in school. I knew nothing about running my own business.  There was no roadmap for me to follow. I had all the science knowledge that I learned in school, but I didn’t learn anything about speaking to people or to consumers. I also didn’t learn anything about translating that science into consumer friendly language, and I didn’t learn about running a business or marketing … any of that.  So, I started a binder with every element I needed to create my business to hold myself accountable. It outlined my exact method for seeing clients as a way to keep me organized. I put in everything—education and counseling tools and forms, marketing ideas and the latest research. In the Nutritious Life Studio, you learn from all my mistakes AND you learn from all the things I’ve done right. I always say that the Nutritious Life Studio is that binder PLUS two decades of experience brought to real life. This course is where you get everything you need to create your own business and practice: the science, the counseling, and the business skills. What is the time commitment? Level 1 is three months; but, it is all self-timed

15 Reasons to Start a Career in Wellness 

Whether you’re a seasoned wellness entrepreneur looking to take your career to the next level or someone wanting to make a complete career change, there are many benefits to a career in wellness. And embarking on or heading deeper down the wellness path has never been easier. Higher education is way more accessible today than it ever was, and you might be surprised by all of the rewards you can reap by finding the right continuing education or online certification course. Taking online classes will provide you with transferable skills that can give you a leg up in your job search or as an entrepreneur. That’s why our founder Keri Glassman, MS, RDN, CDN, started The Nutritious Life Studio (NLS). Through cutting-edge nutrition, coaching and business education, she wanted to help wellness professionals build and grow their business. We know that change can be scary—especially when it comes to our careers. We can make countless excuses as to why we should stay in that job (even though we hate it) or why we couldn’t possibly start our own business. And, while the stress of the pandemic has taken a toll on us all , we still have a choice and don’t have to stay in a miserable work environment. We can take a chance, bet on ourselves and on our futures. Whether you’re feeling stuck in your current job, want to make a career change into wellness, or would like to take your business to the next level—enrolling in The Nutritious Life Studio can help you achieve your goals. Need a little more inspiration? We asked our NLS alumni to share some of their favorite things about taking the course—and how it helped them in their own business. Here’s what they have to say. Read on for inspiration! RELATED LINK: Should You Be Working in Wellness? 15 Reasons to Join The Nutritious Life Studio 1. Boost your nutrition science knowledge and confidence “After becoming Nutritious Life Certified, I have a newfound level of confidence when talking about nutrition with clients. What I appreciated the most was Keri’s thoroughness and way of communicating a complicated topic in a simple way. The handouts for each topic were incredibly useful, and I still refer to them to this day! As a graduate of the program, the learning never stops. The Nutritious Life Studio is an amazing community to be a part of, and Keri continues to actively engage students through updated nutrition info, breaking down trends, and group discussions. I can’t recommend this program enough if you’re looking to take your wellness business to the next level.” —Carly Paige, Chef and Health Coach, Nutritious Life Certified 2. Put Keri Glassman’s unmatched training and integrity in your back pocket “The Nutritious Life Certification is one of the best programs I’ve invested in. Keri’s training and integrity are unmatched, and I’ve already seen results in my clients. I have been using the knowledge I have gained on my clients and it’s working.” —Annie Petersmeyer, NLC, Fitness Instructor, Nutritious Life Certified 3. Learn about the interplay between nutrition and lifestyle “NLS has been the perfect blend for my business. It offers a unique understanding of how nutrition has evolved over the years and the interplay between nutrition and lifestyle.” —Cori Cooper, Pharmacist, Women’s Empowerment Coach, Professional Speaker, Health Education Expert, Nutritious Life Certified 4. Arm yourself with straightforward know-how for starting a business “The Nutritious Life Studio course offers a practical, easy-to-understand format. The business portion was the most helpful for me. The sample questionnaires, forms and how-tos are really the answers to every question you have about starting a business. In addition, you get to be a part of the engaging, inclusive weekly group meetings after you graduate from Level 1—and the access to Keri is an incredible bonus. I don’t know where else you would ever get such vital, important, pertinent information wrapped into one course.” —Heather Floriani, Life Coach, Certified Holistic Nutritionist, Certified Health Coach, Nutritious Life Certified 5. Learn to speak your truth and share your uniqueness “The biggest thing that I have learned from the NLS certification and community is that the world needs to hear what I have to say. It can be scary to start a new business and so easy to compare yourself to others, but NLS offers the necessary knowledge to take that next step. The warmth and love from the NL community, whether it’s Keri herself, the Facebook group, or Masterclass, can not be beat. We all cheer for one another, and share our unique businesses with the world.” —Jane Hanisch, Personal Trainer, Exercise Physiologist, Yoga Instructor, Nutritious Life Certified 6. Acquire practical, actionable nutrition science to easily coach clients “Because of The Nutritious Life Studio certification, I acquired nutrition science information and tools to use when working one-on-one with clients. More importantly, I gained the confidence to take the next step in creating my own business and help people with their individual journey to healthy eating and living. The NLS team is incredibly supportive, and I know I will continue to stay involved in the community.” —Cassie Scoon NLC, Health & Wellness Blogger at Granola Barre Girl, Nutritious Life Certified 7. Gain confidence and support to drown out the self-doubt “The information, resources, and community gave me extra confidence and support that had been missing. Working alone in private practice generated self-doubt, but now that I have the support of the NLS community, I can continue to counsel my clients with more confidence. I’m so excited to see my company grow!” —Eileen Hsiung, RDN, NLC, Founder of Pure Nutrition OC, Nutritious Life Certified 8. Add a nutrition component to enhance your existing fitness resume “Becoming Nutritious Life Certified gave me amazing tools to use with my clients and I’ve seen a lot more success. Integrating this education into my fitness program will make it a more comprehensive package. It’s going to get even greater results than just the fitness or the nutrition alone.” —Kim

Why This Health Coach and Fitness Pro Is All About Personalization

Alyson Poling does not take a one-thing-fits-all approach to food or fitness.